Hot news from European Bridal Week is that leading design-driven bridal house, Justin Alexander, has chosen the Essen show as the exclusive launch pad for a sensational new label.
Justin Alexander gets everything right. With collections covering every style and taste sector, from the enchanting Sincerity, to free-as-a-bird boho that is Lillian West, to the chic, sharp fashion-adventurous eponymous label and couture Justin Alexander Signature, this is a company that knows the market, sets the trends and delivers the business season after season. Small wonder it has won so many awards.
Inspiration gathered from the iconic looks from the 50s and 60s, elegant twists on the best of the classics, fresh interpretations of contemporary trends and a deep appreciation of the importance of detail, these are what have made Justin Alexander stand out.
So when a new addition to the stable is announced, it comes as no surprise that a wave of excitement follows. Justin Alexander is regarded as a leader and its followers across the world know that any brand development is backed by in-depth research and thorough analysis of the potential that can be realised.
At European Bridal Week, 4-6 April, this remarkable house will premiere its new label, Adore, to a big audience of international exhibition visitors. There is no question that the collection will be the first choice of many retailers who know that there will be the guarantee of superb quality, exceptional fabrications, and utstanding direction design associated with the Justin Alexander name. We suggest your make an appointment to see Adore in advance to be one of the first stockist.