Since its humble beginnings [dating all the way back to 1946], Justin
Alexander has become one of the world’s leading contemporary bridalwear
designers. Originating in the fashion capital of New York, this family-run
business has developed a great international presence, with their gowns
featuring throughout the US and Europe. Their popularity stems from their
innovative designs, transformed into elegant dresses that cater to the diverse
needs of brides across the globe.
Justin Alexander are bringing four of their collections to European Bridal
Week 2018: their classic Justin Alexander brand, Sincerity Bridal, Lillian West
and their original Sweetheart collection. Each brand caters to a different bride
through fabrication, design, styling and price point.
Inspired by vintage fashions from the 1950s and 1960s, Justin Alexander
embodies a classic, refined, and timeless feel. The collection is designed and
produced in rich fabrications with hand-crafted details to create elegance
with a touch of Old Hollywood glamour.
Designed for the charismatic and classic bride, this collection features
perfect princess dresses fit for a fairy-tale wedding. Ball gowns, jackets and
lace detailing are staples in the collection, complemented by new silhouettes
and styling from fit and flares to illusion backs. Sincerity meets the needs of
any bride seeking graceful romance.
Featuring airy A-lines, celestial fit and flares, intricate boho detailing and light
luxurious lace the Lillian West collection offers the perfect blend of romance
and elegance with a laid-back approach; perfect for the alternative chic
Filled with fun and flirty designs captured in soft fabrics, delicate beading
and luscious layers of tulle, the Sweetheart collection embodies sweet
femininity. It’s the perfect collection for a budget-conscious bride who wants
to be on-trend at a great value.
If you want your store to stock the latest bestseller before the start of the
season, you need to feature Justin Alexander. Find us on stand 17.