The Sposa Group is one of the largest makers of wedding dresses in France and is present in all European countries, as well as on all continents around the world. This week in Behind the Scenes we spoke with Michel Parienti of Sposa Group about the growth and the latest collections of The Sposa Group.
Please introduce The Sposa Group
With elegance and refinement, The Sposa Group introduces their new collections. Tribute to feminine beauty, "A dress for each and every woman" is the motto of these collections which reaffirmed their stylistic identities. The Sposa Group strengthens its European leadership and proposes “jewels styles” made of taffeta, satin, tulle and organza that will delight the most discerning eye and suit all budgets.
For what are the labels best known for?
Our collections highlights grace and sensuality! This year The Group Sposa is illustrated in sceneries, full of secrets and mystery places. Stylish and varied, glamorous and delicate, these new collections were able to listen to the current times by offering lines, materials and colors that will sublimate brides’ silhouette.
Can you tell us something about the latest collection 2021 of The Sposa Group?
We will be introducing in our latest collections; jackets and sleeves which can be added to the dress. It is also possible to choose what kind of lace need to be added on the front side of the sleeves, jackets or dresses. Our customers can now also decide how the lace is attached to the dress. By doing this we can be more flexible and customize our dresses.
What differentiates the label from the market?
All of our 10 collections are distinctive by their range of price, style, communication and fitting. For over 25 years now we have taking into consideration the different desires of the brides, diversity in budgets, traditions of brides throughout the world. Most important is to maintain the perfect balance between all those criteria and the latest fashion trends.
What makes every dress a success?
Love, dedication, design and of course the main goal is to bring smiles to all brides all over the world.
What are the main advantages for you of an exhibition at the European Bridal Week?
The best way to meet our customers from Germany, Austria, Switzerland and we hope to meet new people. To proudly present our latest designs to the complete range of the market with a great ambiance. The European Bridal Week is the place to be for the international bridal industry and we are really looking forward to it.