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Five Exceptional Brands for your Shop in 2017

European Bridal Week - Sincerity - Sweetheart

Justin Alexander debuted on the fashion scene in Brooklyn, New York in 1946, as T&G Bridal, at a time when women were embracing fashion as a way of expressing femininity, confdence and beauty. Fast forward to 2017 where contemporary designer and manufacturer of mid to high-end bridal gowns and accessories, has more than 1,500 authorised retailers worldwide carrying at least one of their six collections: Justin Alexander, Sincerity, Sweetheart, Lillian West, Justin Alexander Signature and Viktor&Rolf Mariage.

Each brand caters to a different bride through design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.

European Bridal Week - Justin Alexander

PRESENTING THE LATEST COLLECTIONS

Justin Alexander
The Justin Alexander Fall/Winter 2017 collection features four core themes: New Clean, Cut-Outs, Graphic Treatments, and Abstract Beading. New fabrics, including crepe, organza jacquard, buttery satin and Mikado create clean gowns, and unique detailing such as an oversized bow and beaded lace add a twist. The design team experimented with soft construction and illusion bodices with fne detailing to balance comfort and striking appeal.

Sincerity
A fashion-infused Sincerity Fall 2017 collection introduces new fabrics, including soft crepes and chiffons; unique laces, as seen on the red carpet; and ruffled and tiered skirts that allow brides to sashay down the aisle - all while staying true to the collection’s iconic graceful romance.

Sweetheart
The Sweetheart Fall 2017 collection encompasses all that is trending in bridal: soft construction, plunging backs and fronts, illusion cut-outs, fun and flirty skirts, and simple gowns that can be accessorised to achieve any desired look. Giving brides exactly what they’re looking for - all at a great price!

Lillian West
Take a trip around the world from Ibiza to Bora Bora with the Lillian West Fall/Winter 2017 collection that blends sexy boho and 60s chic. The ethereal collection combines fabric patchworks, Kaftans, fringe and cut outs with a palette of champagne, nude and sand, creating soft romance with a pop of flair.

Justin Alexander Signature
Expect gowns and veils accented by romantic flowers, dreamy sculpted train shapes, and floral and deco beadwork to wow with the Justin Alexander Signature Fall/Winter 2017 collection. The introduction of a new power-mesh - a spandex-like fabric - sculpts the body and adds construction to slim gowns without adding bulk. The FW17 collection is all about stunning shapes accented by eye-catching details.

EUROPEAN BRIDAL WEEK IS THE ONLY GERMAN EVENT TO BE SHOWCASING THE JUSTIN ALEXANDER BRANDS IN 2017

European Bridal Week

February 24, 2017
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